The complete listing acquisition system for growth-focused agents and teams — 20 verified seller leads delivered exclusively to you every month, a premium custom website and AI-powered CRM built to convert them, and a safety net that makes sure no call, lead, or follow-up ever slips through the cracks.
Check my market availabilityTrusted by top-performing teams and coaches across North America




Sellers don't leave voicemails. They call the next agent on the list. Leads that wait hours for a follow-up go cold. Databases full of past clients sit untouched while competitors stay top of mind.
The research is blunt: industry studies put agents at roughly 40% of inbound calls missed — rising above 50% during peak 6–9 PM seller-inquiry hours — while 85% of callers who hit voicemail never call back, and NAR data shows more than 70% of buyers and sellers hire the first agent they actually speak with. A missed call isn't a delayed conversation. It's a closed door.
Most agents don't have a lead problem. They have a capture and follow-up problem — and it costs them listings every single month, silently.
RealEthos exists to close that gap completely.
Choose your business profile. The model is built on conservative industry research — MIT/InsideSales lead-response data, NAR buyer & seller surveys, T3 Sixty, and Zillow Research, among others. Every assumption is disclosed below the numbers.
Model assumptions (deliberately conservative): 40% missed-call rate (55% during peak hours — industry consensus across multiple studies); 85% of voicemail callers never call back and 62% call a competitor instead (industry callback research); 20% of missed calls are genuine new-business opportunities for agents, 30% for ad-driven teams (the rest are clients, vendors, and spam); 3–5% phone-lead conversion (phone calls convert 10–15× web forms — BIA/Kelsey; national web-lead benchmarks run 0.4–1.2%); $10,000–$12,000 average commission per side. Team figures include modeled wasted media spend and database follow-up abandonment.
Primary sources:
All figures are modeled estimates built from the cited research and stated assumptions — not measured results. Your own call logs will give you a first-party number; in our experience, real logs usually come back worse than the model.
Not names on a shared list. Homeowners in your service area who raised their hand about selling — verified before delivery, delivered straight into your CRM with follow-up already running, and never sold to anyone else. Ad spend included. One partner per market.
A Bonafide Listing Lead is a verified homeowner within your agreed service area who has expressed interest in selling, requested a home valuation, or requested to speak with an agent about listing their property. Each lead includes valid contact information and is delivered exclusively to you through your CRM.
No recycled lists. No shared leads. No "opportunities." Homeowners, in your area, who raised their hand.
Not a template with your headshot on it. Full MLS/IDX search, instant property alerts, valuation tools, and lead capture engineered into every page.

Complete phone tracking and recording — every number creates a lead instantly, every conversation is logged, and nothing depends on someone remembering to follow up.

First-time buyers. Investors. Multifamily. Downsizers. Commercial. Each persona receives a high-quality nurture campaign written in your brand voice, for your market.

Pipeline tracking across the full client lifecycle, plus monthly optimization and strategy — so the system compounds instead of coasting.

Every call runs through your tracked line, and answering follows a simple order: your agent picks up. If they can't, a team member. If they can't, your admin. Only when no one can answer does your AI receptionist step in — trained on your brand voice, your agents, your market, and your live listings — so the 11 PM Sunday seller still gets a real conversation. Want dedicated live coverage? We can staff a trained sales rep for set hours.
And no matter who picks up — human or AI — a lead is created instantly, the call is recorded, logged, and tracked, and follow-up starts in your pipeline automatically.
Hear the backup for yourself — actual AI-answered calls. Nothing scripted, nothing staged.
Team Leader: Tyler McLayDeveloped and optimized the digital presence and business systems for one of Canada's top-performing real estate teams — lead generation, automation, CRM implementation, and operational efficiency at scale.
mclayre.com →
Team Leader: Robert JendrzejczakComplete business systems implementation: fully optimized website, MLS/IDX, CRM, AI Receptionist, automated listing alerts, lead routing, follow-up workflows, and end-to-end pipeline management.
harbourstone.co →
Team Leader: Robert PiperniDesigned and developed the luxury MLS/IDX website, complete brand identity, CRM and automation systems — partnering on marketing, technology, and growth over multiple years.
shoreview.team →
Strategic technology partner to one of North America's leading real estate coaching organizations — high-performance websites, CRM systems, and AI automation for growth-focused professionals.
rexcoaching.com →Here's what each means. Delivery: 20 bonafide listing leads land in your CRM every month, or that month's lead fee is credited until they do. The 90-Day Performance Checkpoint: meet the simple conditions in your agreement, and if the program hasn't produced at least 3 listing appointments in your first 90 days, you're released from your contract — no cancellation penalty, and you keep your domain, phone number, and database. And the First Closing Guarantee™: if you haven't closed a transaction from program leads in your first 12 months, the lead generation and management portion of your monthly fee is waived until you do — your campaigns keep running, your leads keep coming, and we work every open opportunity alongside you.
We can offer this because the system works when it's worked. And because we're selective about who we partner with.
*Full guarantee terms provided in your partnership agreement.
We accept one partner per service area. The 90-second application tells us — and you — whether this is the right fit.
The two-year model behind the program: 20 exclusive listing leads a month — 480 leads over 24 months — at a $2,000/month lead investment. Commission and timeline inputs come from the February 2026 Clever agent survey, the Zillow Home Value Index, and T3 Sixty conversion data; the full model is disclosed below the calculator. The only variable that changes the outcome is conversion skill. Slide to see where you'd land.
Breakeven is a 1% conversion — roughly 1 listing per 100 leads, or 2.4 listings a year. Every tier modeled clears it. The question is never whether the program pays; it's how much of the available return your conversion system captures — which is exactly what the system is built to raise.
Commission per listing: $10,000 — a 2.88% average listing-side rate (Clever Real Estate survey of 533 agents, February 2026) applied to Sun Belt typical home values of roughly $301K–$378K (Zillow Home Value Index, 2026). The U.S. Census Q2 2026 national median sale price of $410,700 suggests this is a conservative blend — Florida-focused agents should model closer to $10,900, Texas closer to $8,700.
24-month conversion window — leads convert on the seller's timeline, not the agent's: 74% of transacting leads convert 6+ months after first inquiry (T3 Sixty). Spend is front-loaded; commissions are back-loaded.
Conversion tiers vs. benchmarks — national average lead conversion runs 0.4–1.2%; top producers hit 3–5%; elite teams on high-intent sources reach 7–9%. What separates them is systematic: response inside 5 minutes (21× qualification odds — MIT/InsideSales), 6+ contact attempts, and a cadence that survives past 30 days.
Not modeled (upside): figures are gross commission — adjust for your brokerage split. A realistic 30–50% of converted sellers also buy their next home with the same agent, and unconverted leads remain a database that consistent 12-month follow-up converts at 3× the rate (Zillow Research). None of that is counted above.
All ROI figures are modeled from the stated inputs — not measured results or a guarantee of income. Outcomes depend on market, execution, and follow-through. Replace the inputs with your local commission and home values for a market-specific version.
Most of our growth partners invest $25,000–$40,000 annually to build a predictable listing acquisition system that answers every call, works every lead, and delivers exclusive seller opportunities each month.
Ad spend for your listing lead campaigns is included — there's no media budget on top. Your exact configuration is based on your production level, goals, and market. You'll see complete, transparent pricing on your strategy consultation — before any decision is made.
Check my market availabilityYes — and it's written into your contract. We accept one partner per 500,000 people in a market: one partner in a city of 500,000, two in a city of a million, and so on. Where a larger market has more than one partner, each partner's neighbourhoods are contractually defined so campaigns never overlap. Every lead is delivered to one partner only — you.
From a proprietary, high-quality inbound listing lead source — homeowners who raised their hand, verified before delivery. No shared portal leads, no recycled lists. We'll walk you through exactly how it works on your consultation.
Programs start from $1,799/month plus one-time implementation, configured to your production level and goals — complete, transparent pricing is presented on your consultation. And no, ad spend for your listing lead campaigns is included. There is no media budget on top.
Every call runs through your tracked line and is recorded, logged, and assigned automatically. Answering follows a simple order: your agent first, then a team member, then your admin — a human is always better. Only when no one can pick up does your AI receptionist answer instantly, in your brand voice, with your listings and market knowledge. If you want dedicated live coverage, we can also staff a trained sales rep for set hours. Either way: no missed calls, nothing falls through the cracks.
We migrate you — and we don't take migration lightly. We've moved databases from every major CRM, including multimillion-record imports, bringing your contacts, notes, sources, and statuses into an optimized real estate data architecture. It's part of implementation, not an add-on.
Your CRM is imported and live in the first week. Phone numbers port in one to two weeks (carrier-dependent) while your AI receptionist is built in your brand voice. Your website's first draft lands in week one, with full approval typically inside two to four weeks. Branded newsletters and workflows are implemented across your first month, and we keep building custom pages, emails, and automations over your first six months as we learn your business. With your database, brand guide, and team structure in hand, the entire process stays white glove.
Three layers, each written into your contract. First, delivery: 20 bonafide listing leads arrive every month, or that month's lead fee is credited until they do. Second, the 90-Day Performance Checkpoint: if the program hasn't produced at least 3 listing appointments in your first 90 days, you can leave — released from your contract, no cancellation penalty, and you keep your domain, phone number, and database. A listing appointment is a scheduled conversation — in person, by phone, or by video — with a verified homeowner from the program about listing their property, confirmed or held, and logged in the CRM. Third, the First Closing Guarantee™: no closed transaction from program leads in your first 12 months, and the lead generation and management portion of your monthly fee is waived until you close — campaigns keep running, and we work every open opportunity alongside you.
Your side stays simple: answer or return calls on flagged qualified leads the same business day, make a first contact attempt on each new lead within one business day through your tracked line, and complete the follow-up tasks the system schedules — normal follow-up, measured automatically, nothing beyond what closing deals already requires. On higher plans, our team can provide managed manual follow-up that satisfies these conditions on your behalf.
Yes — 12 months on the monthly plan, with a built-in exit: if we miss the 90-Day Performance Checkpoint (at least 3 listing appointments, conditions met), you're released with no penalty and keep your domain, number, and database. Prefer annual? Pay the year upfront and we remove your implementation fee entirely — a saving of $2,000–$3,000.
Your domain, your phone number, and your database are yours — always. If you leave, we support the full export and transfer. The monthly retainer is what keeps everything live, managed, and improving.
Those are software. This is a partnership. Our team custom-builds every asset for your business — your website, your campaigns, your workflows, your call coverage — then manages and optimizes it with you month after month. You're not buying a CRM. You're gaining a business partner and a media team.
A dedicated account manager who knows your setup and your business, monthly calls with Ethospace and our coaching partners, and support tickets answered within 24 hours on business days.
We're primarily active across the US, with select Canadian markets. Your consultation confirms availability in your specific area.
Because the guarantee is real, we only partner with professionals positioned to succeed with the system — and we only take one partner per 500,000 people in any market.
Take 90 seconds to see if your service area is available and whether RealEthos is the right fit for your business.
Check my market availabilityPrefer to talk now? Tap to call — and pay attention to how the call is handled. (That's the demo.)